Facebook/Whatsapp has changed the pricing model. From June 2023, there will be country-specific additional fees on business initiated Template messages based on the type of template messages i.e. Utility, Authentication OR Marketing. After 1000 conversations/sessions per month user initiated interactions that are called as Service conversations will also be charged. A conversation is defined as interactions that happen within a window of 24 hours that starts when businesses send/receive a message. This new pricing model will be implemented from June 1, 2023. In addition, Expertflow charges a flat monthly fee of 500 USD, independently of the number of active users. For very small deployments (lab, trial, testing, less than 1000 user initiated conversations per month), there will only be an Expertflow fee of 500$ per month and no additional fee. For additional conversations i.e. after 1000 conversations, you the partner will receive a consolidated online bill for Whatsapp consumed messages, as well as the WABA fixed fee, along with other pre-paid PPU (pay-per-use) services in the Expertflow online shop.

Conversations are not charged when users message businesses using call-to-actions buttons on Ads that Click to WhatsApp or Facebook Page call-to-action buttons. When a free entry point conversation is open, no other conversation category can be opened, even if a business sends a template within the three-day (72h) free entry point conversation window.